OUR STORY

The Parallax Group International was founded in 1999. Having left corporate America in Southern California, our CEO/founder Bruce Thrush wanted to forge a path that would reflect new and different perspectives not often found in business. His desire was to create a culture that focused on placing authentic and genuine value on people both internally and externally. His original vision for a virtual company proved to be a model for success that has passed the test of time. Integral to the vision was the development of a collaborative organization that could be nimble and athletic in addressing the needs of customers while making innovation core to its DNA. Focusing on people ahead of profits as a guiding principle fostered growth in both the personal and professional lives for all constituents. Choosing to be different and not accepting of the status quo in all aspects of the business produces results that are not just good – but exceptional. Knowing that you are making a difference in the lives of those you work with is extremely rewarding as it reflects a life of generosity, and when that generosity transcends an impact that is both local and global it becomes a life well lived.

THE COMPANY

The Parallax Group International™ is the parent company of our national brand NORSK™. Our tagline, “Creating Advantage Through New Perspectives”, guides our work in consumer-packaged goods categories including flooring and storage & organization for residential and commercial applications.

We create value for our customers through a host of proprietary technologies and intellectual property holdings as well as a wide-ranging, world-class manufacturing and supply chain network. Our product lines are thoughtfully and creatively crafted to ensure a blend of aesthetics, innovation and affordability that will enhance our customers’ lives.

Bruce A. Thrush
President/CEO
The Parallax Group International, LLC

Joshua 1:8. Do not let this Book of the Law depart from your mouth;

meditate on it day and night, so that you may be careful to do

everything written in it. Then you will be prosperous and successful.

OUR VALUES

Our core beliefs - those things that we hold as being sacred imperatives that drive what we think and how we act. At NORSK “practicing what you preach” and “our word is our bond” aren’t pithy old sayings void of any substance, but rather engrained DNA that cannot be compromised.

1. Integrity - We do what we say we are going to do. We are honest, even if it has risk
2. Respect - We treat others with dignity, valuing their ideas and perspective
3. Creativity - We open my mind to new possibilities and think about what if...
4. Service - We recognize, value, and act on the needs of our co-workers and customers
5. Teamwork - We work together synergistically to create value

THE BRAND

The embodiment of NORSK™ is that we are driven to do things differently. To consider how design, quality and innovation in our products can be complemented by a superior team of people who truly care. Our goal is to offer exciting merchandise and a memorable experience for our customers.